The art of Designing – Stationery Design

by Mark Alex Professional Graphic Designer

Many companies fail in business just because they cannot attract customers….

There are many reasons behind it. However, one of the reasons is the less attraction of office stationery.
Suppose, when a sales person gives you his card in a function, so that you can call him to ask for more information…What do you see in the card? The design and the name, right!

Even if you are trying to ignore that person, you will take a glance at the card, at the movement or later.

That is why, that card needs to be designed in such a way that makes you make the call to the sales man.

There are other scenarios like that….

Many companies have their banners placed online and on billboards. Some are simple and plain while others are a lot illustrated. Researchers are trying to distinguish, why people are attracted towards a certain design type while let go of the other. And not every design is liked by everyone.

It’s an art to design a banner in such a way so that it is liked by many if not the ‘most’.

Some research needs to be done behind that. As in our earlier article, we gave an example of a shampoo… that was used as in a successful marketing campaign.

Remember, in the art of designing and marketing, it’s the strategies that make a lot of influence. In addition, the right strategies can do wonders if implemented in the right way.

Logo Design Loot is one such company that has professional designers, who have learned the art of propagating messages through designs.