Articles
Springhill Medical Says: Curb Junk Food No To Children
by Olivia Harbor PhotographyDr. Norm Campbell, a hypertension specialist at the University
of Calgary who led the campaign Federal, provincial and territorial governments
have said that protecting the health of children is a priority.
What the Experts say:
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Calls on food companies to immediately stop
marketing foods high in fats, added sugars or sodium to children was made on
Thursday’s policy statement from the Canadian Medical Association, Heart and
Stroke Foundation, Hypertension Canada, College of Family Physicians of Canada
and others.
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The proposed advertising restriction includes
characters or mascots promoting sugary cereals. (Ryan Remiorz/Canadian Press)
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A coalition of medical
groups says, Canadian children under 13 shouldn’t be exposed to marketing
of unhealthy foods and beverages.
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“Up to 80 per cent of food advertising actually
advertises unhealthy food and we know that it has a direct impact on the
choices that children make,” Beaulieu said.
Canada shows no
action:
The World Health Organization released recommendations on
the marketing of food and beverages to children and called on governments
worldwide to reduce the exposure of children to advertising and to reduce the
use of powerful marketing techniques employed by the manufacturers of foods and
beverages high in saturated fats, trans-fatty acids, free added sugars or
sodium last May 2011. Canada has not acted on the recommendations, the health
groups said.
The group’s statement describes the policy goal this way:
“Federal government to immediately begin a legislative process to restrict all
marketing targeted to children under the age of 13 of foods and beverages high
in saturated fats, trans-fatty acids, free sugars or sodium and that in the
interim the food industry immediately ceases marketing of such food to
children.”
They intend to use WHO’s suggestions on high content of
saturated fats, trans-fatty acids, free sugars or sodium.
If the plan passes, the restrictions would apply to TV,
internet, radio, magazines, mobile phones, video and adver-games, brand
mascots, product placement, cross-promotions, school or event sponsorships and
viral marketing.
The Centre for Science in the Public Interest said on
Wednesday night, NDP member of Parliament Libby Davies’s bill to phase in lower
sodium levels in prepackaged foods and add simple, standardized labels, failed
to pass with a vote of 147 to 122.
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About Olivia Harbor 
Photography
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