Social Media Tools to Safeguard Online Reputation of Your Company

Maintaining a robust reputation of your company is a very important part of a good marketing strategy in this competitive world. The information on the various popular social media channels such as the Facebook, Twitter, MySpace spreads like the fire in the jungle. Any kind of negative feedback from the people can seriously dent the image and reputation of the company.

If you are an online business owner, then it is important that you must devote a major part of your attention towards managing your online reputation. Your competitions or the people through the various social media channels can quite easily spread negative feedback and opinions about your company with a simple click of a mouse.

As Google says: "Your online identity is determined not only by what you post, but also by what others post about you-whether it is a mention in a blog post, a photo tag, or a reply to a public status update."

It is important the businesses must realize the growing importance of social media and harness it not only to promote their products, but also keep a tab on the social conversation to have a crystal-clear and positive online reputation.

Managing the reputation of your company on the different social media websites can be really a time consuming and overwhelming activity. It requires a considerable amount of time registering with the various social media channels, posting the pivotal news or information and replying to the unhappy customers to create a strong reputation of a brand online.

Managing all the accounts online at the regular intervals consumes a lot of hours and this means that you will not be able to concentrate on the important priorities of your business. Fortunately, there are some social media tools through which you quite easily post and reply on the online profiles in no time. The following are the effective tools that will help you to monitor your online reputation in a very hassle-free manner:

• Hootsuite: It is essentially a very popular tool that helps the companies to manage and monitor their social media activities in a very efficient manner. The main work of this tool is to monitor what your followers or people say about your products or services. It also provides a well-detailed report that informs which post has got maximum number of likes and shares.

• Me On The Web: It is another popular tool that is primarily a personalized Google alert. This tool can be accessed by simply logging into your Google account. Whenever the name of your company or brand gets mentioned in any social media channels, then you will be notified immediately. You can quite easily go through the posts that have got the negative response and reply to the customers.

• Reputation.com: It is a very good tool that helps you to manage your online reputation without any hassles. The best thing is that you are not required to pay anything from your pocket to use this tool. By registering on the tool, you will be able to delete any kind of the information that is harming the popularity of your business.

Therefore, with the help of the social media marketing company, you can quite easily establish a sound online presence, control your brand image and most importantly shield your business from the competitors who post baseless opinions about your company.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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