Mobile apps the way forwardby Sakshi Sharma Mobility Strategist
In the last two decades, Internet has grown into an ecosystem where mobility is the new byword for staying connected. The number of mobile web users in the US (including smartphones and tablets) is spawning, and by 2014, those numbers are in line to beat desktop users on aggregate.
It’s easy to have it figured what a business stands to lose by not leveraging the mobile boost.
Consider this: In 2012, more than 50% of local searches came from smartphones. There are in excess of 700,000 apps on both Google Play and Apple Apps Store with Windows 8 coming up steady. Most apps developers concede that by 2015 apps development won’t just be defined by smartphones and tablets alone, but a whole new set of consumer and gaming appliances, including much touted Google Glass.
That says a lot for how mobile apps will be a big influence on strategies businesses adopt in future.
Geolocation in particular is set to play a pivotal role in the way mobile apps define consumer interaction. Though geolocation apps by themselves may not always be the ultimate scoring point, businesses could do a whole lot more by integrating geolocation with their main business apps.
Familiar names Facebook Places, Google+ Local , Fourqaure, and even Groupon are already the new geolocation synonymy . Groupon in particular gained on by utilizing geolocation for push notifications over standard emails, reflected in company’s higher than ever CTRs and ROIs.
For obvious reasons, mobile apps pave the way for one-on-one consumer engagement, even adding spontaneous project management value all along. You can deploy in-app functionalities to track employee and consumer interaction no matter where you are.
While apps reinforce direct consumer engagement, that’s not to be the be-all and end-all. Businesses have innovated in ways to make apps spread the word on new products or services. As we know, being well-known to sell well!
The way cross-platform mobile development is coming through, the boundaries between a smartphone and a tablet will further thin down. What’s more, businesses already have been quite successful doing that. Flipboard is a classic example of closely tied iPhone and iPad versions having gone on to be big hits.
Now that you get to how apps facilitate consumer relationships, its time you have your own app approach mapped out. To start off, mark out the most palpable roadblocks for your consumers, and get an app built addressing those issues.
Created on Dec 31st 1969 18:00. Viewed 0 times.