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Avoid Pit-Falls During Search Engine Optimization (SEO) of Local Website
by Vilson Karl website designerWe can enhance the performance of local website by applying various techniques of search engine optimization (SEO), but here in this article I would like to discuss the pit-falls that spoil the performance of local website during search engine optimization (SEO).
Use of Text in Image :
Many designers tempted to use catchy texts, quotes or local phone number in image due to availability of attractive fonts and decorative designs. But remember no search engine is capable to read text in images so as a result it won’t crawl and you cannot get benefits of its visibility in your SERP results so your visitor would be devoid of it. It is better you use ALT tags and describe image with inclusion of your targeted keyword and spare some space for catchy texts, quotes and local phone numbers elsewhere in regular HTML codes.
Vanity Number is Past Thing :
In decades of 60s and 70s a trend prevails in local business to give vanity number in their ads and on their websites. Vanity numbers are jazzy, personalized phone numbers that utilize letters instead of simple numbers in order to spell out some tagline or a name of business. It was okay in that time, but in present cell phones and smartphones don’t have letters on numeric keypads as well as new systems are not capable to show letters in a phone number. Thus, for search engines it becomes difficult to associate your phone number in your listing as well as customers too can use vanity number.
Update Copyright Date & Your Website :
If you have constructed your site in 2010 or 2009 you might have put your copyright date of that time as well as you might didn’t have updated your content of your website. In such cases search engines will consider your site as a stale one and your customers will out of date. So it is advisable to update your copyright date as well as your content at regular intervals.
Use of Anchor Text :
Most of webmaster uses “click here” as anchor text for making links. But it is not good practice for search engines as well as visitors. Recent changes in algorithm prefer descriptive and relevant anchor text to your linking page so customer can get idea that they are going to the expected page by clicking it.
Usage of Flash :
By using Flash in your website you can make it highly attractive and interactive but unfortunately current search engine algorithm is not capable to read texts used in Flash. So don’t make entire website in Flash but restricted up to use of some banners made in Flash. Moreover, smartphones like iPhone cannot render Flash at all so you may lose your big chunk of audience. Therefore current search engine optimization (SEO) practices avoid the Flash.
There are more pit-falls prevail in the web development market that hurt search engine optimization (SEO) practices.
Being a professional SEO & Web Design Company, Vilson provides top quality and consistent service solutions ranging from website design to website development, SEO Services to SEO Sydney, Software development to Web application development to benefit & to position its client’s business on the top of major SEs.
Use of Text in Image :
Many designers tempted to use catchy texts, quotes or local phone number in image due to availability of attractive fonts and decorative designs. But remember no search engine is capable to read text in images so as a result it won’t crawl and you cannot get benefits of its visibility in your SERP results so your visitor would be devoid of it. It is better you use ALT tags and describe image with inclusion of your targeted keyword and spare some space for catchy texts, quotes and local phone numbers elsewhere in regular HTML codes.
Vanity Number is Past Thing :
In decades of 60s and 70s a trend prevails in local business to give vanity number in their ads and on their websites. Vanity numbers are jazzy, personalized phone numbers that utilize letters instead of simple numbers in order to spell out some tagline or a name of business. It was okay in that time, but in present cell phones and smartphones don’t have letters on numeric keypads as well as new systems are not capable to show letters in a phone number. Thus, for search engines it becomes difficult to associate your phone number in your listing as well as customers too can use vanity number.
Update Copyright Date & Your Website :
If you have constructed your site in 2010 or 2009 you might have put your copyright date of that time as well as you might didn’t have updated your content of your website. In such cases search engines will consider your site as a stale one and your customers will out of date. So it is advisable to update your copyright date as well as your content at regular intervals.
Use of Anchor Text :
Most of webmaster uses “click here” as anchor text for making links. But it is not good practice for search engines as well as visitors. Recent changes in algorithm prefer descriptive and relevant anchor text to your linking page so customer can get idea that they are going to the expected page by clicking it.
Usage of Flash :
By using Flash in your website you can make it highly attractive and interactive but unfortunately current search engine algorithm is not capable to read texts used in Flash. So don’t make entire website in Flash but restricted up to use of some banners made in Flash. Moreover, smartphones like iPhone cannot render Flash at all so you may lose your big chunk of audience. Therefore current search engine optimization (SEO) practices avoid the Flash.
There are more pit-falls prevail in the web development market that hurt search engine optimization (SEO) practices.
Being a professional SEO & Web Design Company, Vilson provides top quality and consistent service solutions ranging from website design to website development, SEO Services to SEO Sydney, Software development to Web application development to benefit & to position its client’s business on the top of major SEs.
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About Vilson Karl 
website designer
6 connections, 0 recommendations, 17 honor points.Joined APSense since, September 11th, 2012, From Sydney, Australia.
Created on Dec 31st 1969 18:00. Viewed 0 times.
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