Creating a Website is Critical For Niche Affiliate Marketingby Travis Winn Business and Marketing Coach Creating a niche site is a great way to build a home biz. Everyone can find a niche that they can market that best suits their individual likes. This is what makes owning a niche site so enjoyable as a internet home business. You can choose to market products and services that you actually have interest, knowledge, and passion for.
I see folks trying to market their niche with a number of strategies. Blogging, articles, classifieds, PPC's.....etc, etc. Don't get me wrong, these are all terrific marketing methods and people have been extremely successful using all of them. Heck, I built my first home biz using nothing more than well written and placed online classified ads. But it was when I built my own site that my home business achievement, as well as my online income, really began to flourish.
# 1-When you have your own website you can properly pre-sell your customers. Pre-selling is a key to high conversions. People on the Net are not looking to get sold, they are looking for information. When you have an information full website, a site that is informing and interesting to your traffic, you can successfully pre-sell them on whatever it is that you are offering. Pre-sold customers are much more likely to purchase from you because they feel like they are making the decision to do so on their own. This is a proven method for more sales and bigger profits. Offer recommendations and let people choose on their own.
# 2-When you have your own website you can generate a returning customer base. This is also a key component to long term, ever increasing affiliate incomes. When you make a sale, that's great. But how great is it when that customer comes back to you to meet their needs again...and again....and again. Obviously this is a great thing. When you can develop a relationship with your customers you will be able to make offers to them over and over, and they will be more apt to purchase. Having a content rich niche website allows you to build a relationship with your visitors, even if it only be through the pages of your site.
# 3-When you have your own website you can utilize very powerful advertising strategies. Namely we will discuss the Search Engines. Why? Because they really are the "kings of traffic." Online searching via the Internet has literally changed the way the world markets and finds businesses. Having a niche affiliate marketing website that is getting pulled up through a variety of related keywords is the best free internet strategy around. Thousands of fresh visitors every day.....that's online potential. But this is why it's so important to have an informational site. The content....the information...is what gives your website visibility and credibility to the search engines.
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