Corporate Social Responsibility
– An Introduction

Corporate Social Responsibility in business is essentially about achieving economic success and competitive advantage by building reputation and gaining the trust of people. CSR is fast becoming an integral part of corporate strategy, management practices, business operations and product development. Corporate Social Responsibility enhances business sustainability, provides new opportunities, develop customer loyalty and improves stakeholder relationships. It is only recently that Corporate Social Responsibility (CSR) practices have emerged as a priority and companies are beginning to realize CSR’s potential as a strategic management tool.

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