Email marketing requires companies to do a lot of hard work. You send one wrong email to your user and there is high chance that you will end up sending all the following emails to his/her spam folder. When you send an email to new customers and old you have to make sure to keep your email pleasing to the users. It matters because you are approaching your customer in his personal inbox. Default email programs that companies use cannot provide as many features as are needed to make their email marketing effective. Some programs provide absolutely no such features.

However, tools like Freshmail 6.0 are out there to make things easy for you. This particular tool is meant for email marketing with genius thoughts. The tool has been created by people who know the ins and outs of marketing. They have created a tool that utilizes a huge repository of features to allow companies interested in email marketing design emails that can really have an impact on their email receivers. This tool puts on top of your email marketing campaigns not only with the features that make your emails powerful but provide you great insight into customer statistics through advanced analytics.

First of all, Freshmail 6.0 gives you the power to create your own emails. If you think you have it in you to create the right marketing email you can do that. However, the Freshmail newsletter templates are even more amazing. They are productive, intuitive and designed with intelligence. These templates are available for businesses belonging to various industries. Whether you are running a healthcare business, an educational website or providing technical services, you will have a template that is just right for you. What’s more surprising is the fact that these templates are smartphone ready.

From smartphone ready means that these templates will adjust according to the size of the screen they are being viewed on. They also come with the features of AB Testing so you can know the best version of the email in terms of conversion. The tool creates promotion codes on its own when you program it to so you don’t have to spend time on these small things. Analytical area of the tool is extremely powerful giving you information on the success rate of your email marketing campaign by providing you crucial statistics pertaining to the customers you have sent your emails too. With the newsletter ideas available on Freshmail, businesses can know exactly what they should send to their audience.

The tool also has a spam test feature that lets you confirm certain words and phrases in order to find out that your email won’t be spammed. As you send two different versions of the email your tool will select the more productive one automatically. The tool also contains a strong feature that gives you information on those who have unsubscribed to your emails so you can do a follow up on them too. All the emails you send are shareable on social media too. Last but not least, the auto-response feature ensures that your customers get personalized responses to their concerns no matter how big or small.