Creative Ads – The Kit Kat Bench

Arts & Crafts

Pe data de 11 septembrie 2008 miercuri Kit Kat a început campania “Have a seat”, în scopul de a promova noul parteneriat dintre Google și Kit Kat și lansarea ultimul sistem de operare mobil Google “Android Kit Kat”.

Creatorii celei mai populare platforme mobile din lume au facut echipa cu cea mai mare companie de alimente și băuturi din lume, pentru a numi următoarea versiune a platformei “Android Kit Kat”. Pentru a sărbători această colaborare, JWT Amsterdam a creat o campanie, care se potrivește perfect cu ambele branduri.Impreuna cu Kit Kat au plasat anunțuri speciale în aer liber în diferite locații din Amsterdam și Utrecht. Apoi, de miercuri 11septembrie pana sâmbătă 14 septembrie au invitat pur și simplu oameni sa ia o pauză, stând pe banca speciala. Oricine lua loc pe aceasta banca, sâmbătă 14 septembrie, câștiga o tableta Nexus 7!

Agentia de publicitate: JWT London, UK

Creative Director: Russell Ramsay

Art Director: Ben Markey

Copywriter: Mitul Shar

Sursa: Recycling the World

Creative Ads – The Kit Kat Bench

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