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A bulk email marketing campaign can be considered spam by other people. Spam is an unwanted ad email, which is delivered to receivers that did not request for it, but not all people think about spam as junk email. To be able to deliver this type of email marketing campaign in the most secure way, here are some significant tips:

1. Always ask the receiver whether he wants to obtain emails from your organization or not. How this is executed? On the company website, provide them with an alternative if they want to get emails from the company. The user will just have to put a verification mark on the alternative if he wants to. The receiver can either get newsletters, ads and many other things.

2. The email should be straight forward and to the point. Many people do not have sufficient time going through marketing emails. Always try to get the attention of the recipient. Long sentences and sections will just turn off the recipients and your email will just be finished in their junk folder.

3. Do not insert any attachments. People are distrustful about downloading attachments because they might consider that it involves viruses. That is why files are not downloaded, particularly when it came from somebody they do not identify.

4. When delivering bulk email marketing campaign, give an option for the receiver if he does not want to obtain anymore emails from your organization. This will stop your email from being marked as spam.

5. Do not deliver HTML email. These emails loads very slowly and can take lots of space. Not all people have a fast internet access and delivering HTML emails will not be the best idea.

6. When links are added in this type of marketing campaign, ensure it works properly.

7. The email must be addressed to the name of the receiver as much as probable.

8. Deliver emails to receivers that exhibited interest in your company.

9. If possible do not purchase email ids from any email service providers. Some people might become mistrustful of email contacts that they are not recognizable with. They will simply remove the email or mark it as spam.

10. The email subject line must be to the point and precise.

Thus, bulk email marketing campaign can be used by various companies as a type of promoting a new product or service. On the part of the company it is a very effective strategy and on the side of the receivers it can be a total waste of time or it can be a trick. Ensure that the emails of the receivers are kept secret. 

There are also best email marketing services available that can deliver emails for your organization. They have a great idea on how to make a professional email. This will definitely save you a lot of time in finding out what you have to write down in the email. On the other hand, you have a choice to pursue the simple tips above in developing an email marketing campaign.