Castrol UEFA - Brand Strategy, Mark, Identity, Visual Language, Brand Consulting Services, Marketing

Long associated with motorsport, Castrol are embracing football as a way to widen their franchise and appeal. As part of that strategy Castrol was a major sponsor of the UEFA European Football Championships in 2008. In support of this, I-AM created a simple yet effective lock-up incorporating the iconic Castrol brand mark and the UEFA Euro 2008 event logo. This was used alongside a series of effective communication devices that brought the brands together with the common thread of ultimate performance. The new visual identity gave credibility and meaning with Castrol’s association with the beautiful game and was rolled out across all Castrol communications well before the first whistle was blown. Address-: P-2 Raghuvanshi Estate 11/12 S B Marg, Lower Parel Mumbai 400013 Please get in touch: Brian Pinto Country Head +91 9930519476 brian@i-ammumbai.com Visit Our Website-: http://www.driveat.com/I-AM-Shift-Winter-2017---Brand-Design-Agency-and-Brand-Positioning-Services-in-India-1277953.html http://www.driveat.com/I-AM-at-the-Retail-Design-Expo---I-AM-Graphic-Designing-and-Corporate-Identity-Design-India-1277955.html http://www.driveat.com/I-AM-at-100-Design---I-AM-Brand-Identity-Design-Logo-Design-Graphic-Designing-and-Corporate-Identity-Design-India-1277957.html http://www.driveat.com/A-Bright-Way-To-Bank-Sugamo-Shinkin-Bank---I-AM-Architecture-and-Design-Company-India-1277958.html http://www.driveat.com/Paragaranti---Case-Study---I-AM-User-Experience-Design-UIUX-Design-and-Graphic-Designing-India-1277960.html http://www.driveat.com/Allianz-Customer-Portal-Design---I-AM-Visual-Language-Creation-User-Experience-Design-and-Brand-Identity-Design-India-1277962.html http://www.driveat.com/Baygo---I-AM-Brand-Strategy-Brand-Identity-Brand-Application-Interior-Design-and-Brand-Design-Agency-in-Mumbai-India-1277963.html http://www.driveat.com/HDFC-Smart-Banking-Zone-1276673.html http://www.driveat.com/AU-Bank---Visual-Language-and-Environmental-Graphics-Design-1276671.html http://www.driveat.com/I-AM-Shift-Evening-Exploring-Future-Hospitality-1276670.html http://www.driveat.com/Playing-with-Colour-1276415.html http://www.driveat.com/Our-Opinion-Your-Business-1276417.html https://www.classifiedads.com/advertising/2c17ml9n91248 https://www.classifiedads.com/advertising/2c789qcry1248 https://www.classifiedads.com/advertising/2c48t8lcz1248 https://www.classifiedads.com/advertising/2fw4kk6vd1248 https://www.classifiedads.com/advertising/c1110c1mk121b https://www.classifiedads.com/advertising/3dw5cr2xt121w https://www.classifiedads.com/advertising/3z47mmhs5121w https://www.classifiedads.com/advertising/2z3b1b0cs121w https://www.classifiedads.com/advertising/2619j0j4q121w http://www.driveat.com/Atasun-Optik-Brand-Application--Environment-Store-Interior-Design-and-Brand-identity-design-india-1274167.html http://www.driveat.com/AU-Bank---Visual-Language-Environmental-Graphics-Design-and-Brand-consulting-services-in-india-1274166.html http://www.driveat.com/Strutt--Parker---Estate-Agency-Design-Branding-and-corporate-identity-services-india-1273446.html http://www.driveat.com/Isherwoods---Brand-Identity-Interior-Design-Marketing-Strategy-and-Marketing-consulting-services-india-1273447.html http://www.driveat.com/Your-brand-is-the-impression-that-you-leave-in-people--Branding-1272355.html http://www.driveat.com/Vital-Ingredient--Brand-Positioning--Identity-Interior-Design-Services-in-India-1272354.html http://www.driveat.com/T-Box--Brand-Identity-Application-Retail-Strategy-Interior-Design-in-India-1272353.html http://www.driveat.com/Mi-Adidas--Brand-Identity--Application-Visual-Language-Digital-and-Brand-Consultants-India-1272352.html http://www.driveat.com/Post-Office--Brand-Strategy-Identity-Application-Interior-Design--Brand-Consulting-Services-in-India-1272351.html http://www.driveat.com/New-India-Bank--Branding-Digital--UX-Interiors--Architecture-and-Design-Company-India-1272350.html http://www.driveat.com/Itsu---Interior-Design-Packaging-Design-and-marketing-consulting-services-india-1271552.html http://www.driveat.com/Itsu---Interior-Design-Packaging-Design--Marketing-Consulting-Services-India-1270981.html http://www.apsense.com/article/paragaranti-case-study-iam.html http://www.apsense.com/article/allianz-customer-portal-design-iam-visual-language-creation-user-experience-design-and-branding.html http://www.apsense.com/article/cloud-7-brand-creation-brand-application-interior-digital-design.html http://www.apsense.com/article/hem-location-sourcing-staffing-environmental-graphics-staffing.html http://www.apsense.com/article/playing-with-colour.html http://www.apsense.com/article/our-opinion-your-business.html http://www.apsense.com/article/ben-jerry-retail-store-design-bj-customer-journey-mapping-marketing-consulting-services-india.html http://www.apsense.com/article/au-bank-visual-language-environmental-graphics-design-architecture-and-design-company-india.html