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Any companies that reply on being found online will need to be aware of the impending modification coming from Google on April 21st after which they will rank worse in search results if their website is not mobile friendly. It is rapid and simple to check using Google Webmaster Tools Mobile Friendly Test - https://www.google.com/webmasters/tools/mobile-friendly/. To some extent a organisation which is set up properly in Google Maps and other mobile friendly directories will have less to worry about because they will usually be found in local search and the search results will be mobile friendly, but it is nonetheless a risk to their business to ignore this significant change. The fact that Google has provided a specific date for the change is unusual but it does provide certainty.