No matter what kind of site you are trying to optimise, the main focus needs to be on content. Basically, above all else, Google looks for good, relevant (to keywords) content.
For an eCommerce site, this is often best achieved by adding a blog section within your site. Since the main function of the site is for sales and the listing of products, a lot of content is often out of place, so by adding your content in an internal blog, those blog pages could get a better SERPS listing. Just be sure
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Andy Barnes4
Kaizen: Continual Improvement
No matter what kind of site you are trying to optimise, the main focus needs to be on content. Basically, above all else, Google looks for good, relevant (to keywords) content.
For an eCommerce site, this is often best achieved by adding a blog section within your site. Since the main function of the site is for sales and the listing of products, a lot of content is often out of place, so by adding your content in an internal blog, those blog pages could get a better SERPS listing. Just be sure