The Role Of Digital In The New Era Of Retail

Digital transformation is a new step that every retailer must undertake. It is the only way they can combat the growing online competition. With the development of immersive digital technologies such as VR and AR, retailers now have a chance to provide a never-before-seen retail experience. Embracing such innovations will help them provide a better retail experience to their customers and gain a much-needed competitive edge. They can be more efficient, manage their resources optimally, and further save.