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Interactive marketing gives customers the power to receive and give up-to-date, minute-to-minute feedback on the particular business or product. When you think about interactive marketing, a great example is Amazon. Amazon is known as the biggest trailblazer in this marketing area. It collects and saves information about customers searching and buying behavior. It also remembers customers’ names, provides suggested reading sections for book searches, suggested products based on past shopping behavior and consistently asks for the customers feedback on items they have purchased.