Why is SuiteCRM and Magento Integration Imperative?

For any web store, understanding the customer behaviour along with improving the buyer experience is important. CRM is necessary as it helps the companies to conjoin sales, marketing and customer service to maximize the value out of each customer interaction. Magento and CRM integration adds values for your webstore. Magento SuiteCRM integration assists the companies to assess customer’s behavior not only by the products he has purchased, but also how many times he has purchased the same product again, brand loyalty and conversion rates, social media engagements in an integrated database.