Managing Marketing demands

The trend of market needs and means to satisfy them is evolving with time. The entrepreneur is faced with decision making, opportunity targeting and harnessing. To meet these marketing needs the entepreneur needs to be attentive to market details and should be competent enough to analyse, interpret, and draw his decisions out of real market factors. In the real market attention is paid to real needs and real satisfaction. Product, service, demand, price, quality, and time- these variables need to specially oriented or reoriented to meet market value. Here let us see market value as current and real market demands, as measures that can be floated for real time exchange.