Designing a Contemporary Menswear Brand Experience

Rare Rabbit is the first retail venture by Radhamani Textiles Private Limited. Rare Rabbit has launched in India with a mission to transform the approach to everyday dressing for men. The Rare Rabbit customer can be defined as a metrosexual, urban, Indian gentleman who believes dressing is an art. Rare Rabbit saw an opportunity to target this discerning individual since there is a dearth of brands in India that cater to this evolved consumer. The scope for I-AM was to design the retail store and visual language with a very boutique, minimalistic and clean aesthetic, inspired by a contemporary European style. In order to speak toward the rabbit’s dual nature, materials were selected that depict this contrast – predominantly black and white, with highlights in brass. Rare Rabbit opened it’s first flagship store in UB City, Bangalore, which is also home to many domestic & international brands. Visit Our Website-: http://www.apsense.com/subject/306315.html http://www.apsense.com/subject/306316.html http://www.apsense.com/subject/306318.html http://www.apsense.com/subject/306320.html http://www.apsense.com/subject/306322.html http://www.apsense.com/subject/304491.html http://www.apsense.com/subject/304491.html http://www.apsense.com/subject/304497.html http://www.apsense.com/subject/304501.html http://www.apsense.com/subject/304503.html http://www.apsense.com/subject/304505.html http://www.apsense.com/subject/304507.html http://www.apsense.com/subject/304509.html http://www.apsense.com/subject/304500.html http://www.apsense.com/subject/304502.html http://www.apsense.com/subject/304504.html http://www.apsense.com/subject/304506.html http://www.apsense.com/subject/304510.html http://www.apsense.com/subject/304512.html http://www.apsense.com/subject/304511.html http://www.apsense.com/subject/304498.html http://www.apsense.com/subject/304513.html http://www.apsense.com/subject/304515.html http://www.apsense.com/subject/304517.html http://www.apsense.com/subject/302866.html http://www.apsense.com/subject/302868.html http://www.apsense.com/subject/302870.html http://www.apsense.com/subject/302874.html http://www.apsense.com/subject/302876.html http://www.apsense.com/subject/302879.html http://www.apsense.com/subject/302881.html http://www.apsense.com/subject/302867.html http://www.apsense.com/subject/302869.html http://www.apsense.com/subject/302872.html http://www.apsense.com/subject/302875.html http://www.apsense.com/subject/302877.html http://www.apsense.com/subject/302878.html http://www.apsense.com/subject/302880.html http://www.apsense.com/subject/302883.html http://www.apsense.com/subject/301231.html http://www.apsense.com/subject/301237.html http://www.apsense.com/subject/301234.html http://www.apsense.com/subject/301242.html http://www.apsense.com/subject/301240.html http://www.apsense.com/subject/301239.html http://www.apsense.com/subject/301243.html http://www.apsense.com/subject/301245.html http://www.apsense.com/subject/301247.html http://www.apsense.com/subject/301252.html http://www.apsense.com/subject/301253.html http://www.apsense.com/subject/299734.html http://www.apsense.com/subject/299738.html http://www.apsense.com/subject/299736.html http://www.apsense.com/subject/299739.html http://www.apsense.com/subject/299742.html http://www.apsense.com/subject/299746.html http://www.apsense.com/subject/299749.html http://www.apsense.com/subject/299740.html http://www.apsense.com/subject/299743.html http://www.apsense.com/subject/299745.html http://www.apsense.com/subject/299748.html http://www.apsense.com/subject/297933.html http://www.apsense.com/subject/297935.html http://www.apsense.com/subject/297938.html http://www.apsense.com/subject/297942.html http://www.apsense.com/subject/297929.html http://www.apsense.com/subject/297941.html http://www.apsense.com/subject/297940.html http://www.apsense.com/subject/297934.html http://www.apsense.com/subject/297932.html http://www.apsense.com/subject/297931.html http://www.apsense.com/subject/296472.html http://www.apsense.com/subject/296473.html http://www.apsense.com/subject/296475.html http://www.apsense.com/subject/296478.html http://www.apsense.com/subject/296479.html http://www.apsense.com/subject/296466.html http://www.apsense.com/subject/296468.html http://www.apsense.com/subject/296476.html http://www.apsense.com/subject/296477.html http://www.apsense.com/subject/296470.html http://www.apsense.com/subject/296480.html http://www.apsense.com/subject/296482.html http://www.apsense.com/subject/296471.html