Unicredit Bulbank - Customer Journey Analysis, Interior Design- Office branding, Workspace branding

UniCredit contacted I-AM to design ‘the branch of the future’ for Central and Eastern Europe. The outcome combines a large number of innovative solutions, aimed at transforming a visit to the branch into a pleasant journey for customers where hi-tech furniture and fashionable technologies achieve a positive customer impact. I-AM also introduced the new role of customer manager, a role filled by everyone in the branch, the branch manager included, and serves the goal of making every client who enters the branch feel important, special and attended. I-AM conducted a customer experience analysis to compare the performance of the old design of the branch with the new one. A survey was used to measure customer experience and identify different phases of the customer journey. The survey results were statistically analysed, and the effectiveness of I-AM’s improvement strategies was documented. The design is now being rolled out in a number of formats across the Group. The test branch has proved a considerable commercial success with footfall and sales up and costs down. Visit Our Wesite-: http://www.apsense.com/subject/302879.html http://www.apsense.com/subject/302881.html http://www.apsense.com/subject/302867.html http://www.apsense.com/subject/302869.html http://www.apsense.com/subject/302872.html http://www.apsense.com/subject/302875.html http://www.apsense.com/subject/302877.html http://www.apsense.com/subject/302878.html http://www.apsense.com/subject/302880.html http://www.apsense.com/subject/302883.html http://www.apsense.com/subject/301231.html http://www.apsense.com/subject/301237.html http://www.apsense.com/subject/301234.html http://www.apsense.com/subject/301242.html http://www.apsense.com/subject/301240.html http://www.apsense.com/subject/301239.html http://www.apsense.com/subject/301243.html http://www.apsense.com/subject/301245.html http://www.apsense.com/subject/301247.html http://www.apsense.com/subject/301252.html http://www.apsense.com/subject/301253.html http://www.apsense.com/subject/299734.html http://www.apsense.com/subject/299738.html http://www.apsense.com/subject/299736.html http://www.apsense.com/subject/299739.html http://www.apsense.com/subject/299742.html http://www.apsense.com/subject/299746.html http://www.apsense.com/subject/299749.html http://www.apsense.com/subject/299740.html http://www.apsense.com/subject/299743.html http://www.apsense.com/subject/299745.html http://www.apsense.com/subject/299748.html http://www.apsense.com/subject/297933.html http://www.apsense.com/subject/297935.html http://www.apsense.com/subject/297938.html http://www.apsense.com/subject/297942.html http://www.apsense.com/subject/297929.html http://www.apsense.com/subject/297941.html http://www.apsense.com/subject/297940.html http://www.apsense.com/subject/297934.html http://www.apsense.com/subject/297932.html http://www.apsense.com/subject/297931.html http://www.apsense.com/subject/296472.html http://www.apsense.com/subject/296473.html http://www.apsense.com/subject/296475.html http://www.apsense.com/subject/296478.html http://www.apsense.com/subject/296479.html http://www.apsense.com/subject/296466.html http://www.apsense.com/subject/296468.html http://www.apsense.com/subject/296476.html http://www.apsense.com/subject/296477.html http://www.apsense.com/subject/296470.html http://www.apsense.com/subject/296480.html http://www.apsense.com/subject/296482.html http://www.apsense.com/subject/296471.html http://www.apsense.com/subject/296474.html http://www.apsense.com/subject/295218.html http://www.apsense.com/subject/295224.html http://www.apsense.com/subject/295230.html http://www.apsense.com/subject/295231.html http://www.apsense.com/subject/295233.html http://www.apsense.com/subject/295236.html http://www.apsense.com/subject/295222.html http://www.apsense.com/subject/295221.html http://www.apsense.com/subject/295223.html http://www.apsense.com/subject/295229.html http://www.apsense.com/subject/295232.html http://www.apsense.com/subject/295234.html http://www.apsense.com/subject/295235.html http://www.apsense.com/subject/295239.html http://www.apsense.com/subject/295244.html http://www.apsense.com/subject/295246.html http://www.apsense.com/subject/295250.html http://www.apsense.com/subject/295248.html http://www.apsense.com/subject/293179.html http://www.apsense.com/subject/293181.html http://www.apsense.com/subject/293182.html http://www.apsense.com/subject/293185.html http://www.apsense.com/subject/293188.html http://www.apsense.com/subject/293190.html http://www.apsense.com/subject/293194.html http://www.apsense.com/subject/293195.html http://www.apsense.com/subject/293196.html http://www.apsense.com/subject/293197.html http://www.apsense.com/subject/293198.html http://www.apsense.com/subject/291523.html http://www.apsense.com/subject/291526.html http://www.apsense.com/subject/291530.html http://www.apsense.com/subject/291533.html http://www.apsense.com/subject/291535.html