Why Should Taxi Businesses Invest in Branded Taxi App Development?

Stiff competition from rideshare and taxi booking apps like Ola, Uber, and Lyft has created serious challenges for the taxi and transportation industry. Thanks to their mobile apps, hailing a taxi is now just a tap away! Conventional taxi businesses are hence facing the harsh brunt as their customers are shifting towards these app-based cab hailing services which offer a much better cab booking experience. While many taxi and cab companies are still stuck with inefficient phone call bookings, competitors and aggregators are using real-time mobile booking channels. Statistics suggest that taxis lose at least $20 million on an everyday basis just because passengers are unable to find a cab.