+ What is Traffic Value?

Traffic Value is the sum potential purchasing power of people in, or observing, a give place. Think of everything you are ever going to buy in your lifetime. That's a lot of things, and a lot of value! All that value is held as "potential" at your current location. Because where you are right now, is going to influence everything you do, and buy in the future. And that is why Traffic Value is worth extraordinary sums of money.