Do you think it is worth it to pay for a service to protect your reputation?

I have a new produce called RepWarn. It is a software to give you notifications about your business and personal reputation. I comes with a 1 week trial to try it out. There is also training on how to use it effectively. Check it out on my IBO Tool Box profile page: www.ibosocial.com/terryrussell So my question is: Is it worth it to pay to protect your business or personal reputation?