Mey Safi Meyhane – Restaurant Branding & Interior Design - I AM brand consultants, branding agency,

I-AM were commissioned to design a range of restaurant concepts for Diageo to be implemented across Turkey. The brief demanded architectural, interior design and branding expertise. Following in-depth market research, I-AM determined two different concepts – one modern, one vintage – that aimed to reintroduce Turkey’s tavern culture to the younger generation. The research pointed to the value of sharing, and this theme was reflected across the architectural and branding elements. For the ‘modern’ Safi Meyhane, I-AM created a tavern that targeted a young and urban demographic. Unconventional details such as poser tables and a fast-service ‘rakı’ bar were implemented. The result is a modern approach to an otherwise very traditional experience. I-AM’s concepts and designs for the ‘modern’ and ‘vintage’ taverns continue to be applied across Turkey. What we did Brand Strategy Brand Identity Brand Application Interior Design Visit Our Website-: https://in.i-amonline.com/case-study/mey-safi-meyhane-branding-restaurant-interiors/ Address-: P-2 Raghuvanshi Estate 11/12 S B Marg, Lower Parel Mumbai 400013 Please get in touch: Brian Pinto Country Head +91 9930519476 brian@i-ammumbai.com Services Brand Portfolio Management Services in India Brand Portfolio Management India Brand Architecture Services in India Brand Strategy Consulting in India Marketing Consulting Services India Architecture and Design Company India Brand Consultants India Branding and Corporate Identity Services India Brand Design Agency India Brand Consulting Services in India Brand Positioning Services in India Brand Identity Design India Branding Agency India Workspace branding Workspace design Office branding Office design Article-: https://www.apsense.com/article/bop-rebranding-brand-strategy-application-visual-language-brand-design-agency-india.html https://www.apsense.com/article/lumee-street-cafe-name-generation-brand-identity-interior-design-brand-identity-design-india.html http://www.apsense.com/article/cleartrips-workspace-branding-design-branding-and-communication-concept-iam-graphic-design.html http://www.apsense.com/article/fgb-bank-branch-interior-design-branding-branch-format-design-design-delivery-customer-journey.html http://www.apsense.com/article/jan-restaurant-branding-and-interiors-brand-consultants-and-branding-agency-india.html http://www.apsense.com/article/eastpak-iam-office-branding-workspace-branding-and-brand-consulting-services-in-india.html http://www.apsense.com/article/consumer-trends-the-polarity-paradox-iam-digital-marketing-and-branding-agency-in-india.html http://www.apsense.com/article/jamaica-patty-co-launch-venue-in-london-i-am-branding-and-brand-design-agency-india.html http://www.apsense.com/article/giveaway-win-futureats-trends-book-iam-brand-consulting-services-in-mumbai-india.html http://www.apsense.com/article/futureats-sharing-future-food-design-trends-iam-strategic-brand-design-agency-in-india.html http://www.apsense.com/article/lakwatsa-the-starbucks-of-bubble-tea-iam-logo-and-graphic-design-company-in-mumbai.html http://www.apsense.com/article/introducing-the-amazing-dg-harrington-road-iam-brand-identity-design-in-mumbai-india.html http://www.apsense.com/article/iam-raises-the-bar-on-workspace-branding-in-india-with-flipkart-brand-design-agency-in-india.html http://www.apsense.com/article/flipkarts-workspace-branding-design-branding-and-communication-concept-graphic-design-india.html http://www.apsense.com/article/human-behaviour-and-design-iam-brand-design-agency-india.html http://www.apsense.com/article/a-bright-way-to-bank-sugamo-shinkin-bank-iam-brand-identity-design-and-brand-consultants-india.html http://www.apsense.com/article/paragaranti-case-study-iam.html http://www.apsense.com/article/allianz-customer-portal-design-iam-visual-language-creation-user-experience-design-and-branding.html http://www.apsense.com/article/cloud-7-brand-creation-brand-application-interior-digital-design.html http://www.apsense.com/article/hem-location-sourcing-staffing-environmental-graphics-staffing.html http://www.apsense.com/article/playing-with-colour.html http://www.apsense.com/article/our-opinion-your-business.html http://www.apsense.com/article/ben-jerry-retail-store-design-bj-customer-journey-mapping-marketing-consulting-services-india.html http://www.apsense.com/article/au-bank-visual-language-environmental-graphics-design-architecture-and-design-company-india.html http://www.apsense.com/article/hdfc-smart-banking-zone-brand-design-agency-and-brand-strategy-consulting-in-india.html http://www.apsense.com/article/post-office-brand-strategy-identity-interior-design-brand-consulting-services-in-india-1508.html http://www.apsense.com/article/new-india-bank-branding-digital-ux-interiors-architecture-and-design-company-india.html http://www.apsense.com/article/post-office-brand-strategy-identity-interior-design-brand-consulting-services-in-india.html