5 Most Important Characteristics of corporate affairs strategy

Corporate affairs strategy is critical to direct the resources available with the firm to a common goal. It is formulated to balance the interest of stakeholders of the company which includes the pool of customers, the shareholders, suppliers etc. Ideally, the board of directors are the chief architect of such strategies; additionally, they are the most critical decision makers in the firm while holding accountability for those decisions as well. An effective corporate affairs strategy can push the reliability for the brand and give its product line a consolidated pool of customers. A good reputation of the brand and the company will have positive repercussion in the market.