Explained: Rebranding Of Fairness Products | BOOM |Govindraj Ethiraj,Anuradha Sengupta,Harish Bijoor

In a step driven by Black Lives Matter movement in USA, Hindustan Unilever announced that it will drop the word 'fair' from its iconic brand 'Fair & lovely in an attempt to re-brand its flagship skin lightening product. HUL has said that the words 'fair, white and light' suggest a singular ideal of beauty that the company is longer comfortable with. Why is this happening today in India, that has been asking for this change for years?