Born from a dream of creating a better vision plan

Friendships, like accidents, can sometimes result in a discovery, an invention and even a new way to look at old problems. That’s pretty much how Vision Care Direct got its start. Over thirty years ago, conversations between friends and business colleagues uncovered a problem that many private practice optometrists shared. At that time, like today, these doctors were feeling the pinch from the large corporate vision plans that were forcing doctors to change the way they cared for patients. These plans were reimbursing at levels that were affecting the care doctors provided and were dictating where and who provided the materials prescribed to their patients.