Has anyone done internet radio advertising?
If so I which method did you use? Was it radio interviews? commercials? or did you have a radio show?
I am truly interested in this as I have the chance to get some advertising from an internet radio station with 30,000 listeners so I want to see what the best route to take is. Any input would be great.
1 people like it
Comments (7)
Bruce Bates16
Cooperative marketing
I have thought about that but that takes far to much time I don't have - especially to do it so I build a user base.
Patty Scheeler11
Integrity Networker Owner
Bruce, have you thought about doing interviews and podcasting them? I subscribe to a couple of podcasts about IM and love them. Get content and I can load them right onto my iPod.
Bruce Bates16
Cooperative marketing
Trev, you answered your own question... sort of.
Yes I can easily host my own webinar, and these days with the ability to stream google hangouts its not only easy but free.
Although an radio station with 30,000 to 50,000 listeners is not a large audience, at the same time I don't have a 30,000 to 50,000 reach if I run a webinar.
The radio station is a motivational radio station so the targeting is really high on top of any internet based radio station with a 30,000 to 50,000 reach is actua
Trev Pearman7
IM Coach IMMACC mbr
Bruce why Radio? for an interview when you can host your own webinar on the right platform. I understand the need to reach out to a prospective audience but I do think your venturing into a world of small attraction for full blown interview on internet radio. Good Fortune to you if you obtain success...cant wait to here more
Sylvia Guillemette7
Publisher, Advertiser, Writer
I have not, but I have heard that there are ways to get promoted for free on the radio.
Bruce Bates16
Cooperative marketing
William thanks for the reply. What am I up to now? The same thing I am always up to. Finding the most unusual ways to reach people so that the members of my cooperative get advertising and marketing unlike any other cooperative can deliver.... but I am only answering cause you asked :)
Actually I was heavily thinking interview marketing may be the way to go, but I would definitely avoid anything scripted. I would hope an interview would be more like an interview on public radio - somewhat laid
William Clinkscales15
DB Developer/Tech, Affiliate IM
Bruce, What are you up to now? To answer your question, I have not attempted any internet radio advertising. However, a couple of my associates with GVO have. They always opted for the informational show scenario branding themselves as an innovator of their expertise.
That being said, I watched one where associates or friends were invited as guest whom had per-scripted questions of which solutions were provided. Personally, I believe folks are becoming immune to the commercial approach (an inf