Digital Marketing Trends: My Favorites for 2016

Some years ago, the emphasis was all about collecting substantial followings and creating massive e-mail lists. Part of that, I think, was due to the fact that the technology was not advanced enough to enable as much micro-targeting as is feasible now. This year, we will certainly see a shift away from producing large groups and also in the direction of creating smaller sized firms of a growing number of faithful followers and followers.