reddit.com/user/chrissewelldigi/

Interactive marketing refers to a marketing strategy that encourages active participation between the consumer and the marketing campaign. This term often refers to a fast growing shift from one-sided customer interaction to a two-sided conversation. Interactive marketing is becoming a trend because of customers’ demand for a better online experience and improved internet technology. Customers want a company to know who they are as individuals, not as a demographic or just a number.