True Blue - I AM brand consultants, brand design agency and brand consulting services in india

I-AM team carried out extensive audit of the competitors and looked into best-in-class examples across categories along with conducting a research on the target audience and their preferences.This culminated in a workshop wherein the brand True Blue was born and defined as a Western/Modern fashion brand with an Indian twist. I-AM developed the positioning around True Blue defining fashion that is sophisticated and western with an Indianness that inspires pride. The brand personality revolves around the principles of being a Leader; Visionary; Extrovert/ Social; Confident; Experienced; and Warm. Master Blaster Sachin Tendulkar who epitomises the brand’s personality was chosen as the brand ambassador. The Visual Language and the Look & Feel for True Blue is Contemporary; Sophisticated; Artistic/ Crafted; Warm; Detailed; Discovery; with an Indian Ethos. I-AM created the brand identity for True Blue, besides being responsible for creating the instore visual language and leveraging the customer journey to design the offline True Blue store. True Blue launched it’s two outlets in High Street Pheonix Mall, Mumbai on 28th of May 2016 and in Brigade Road, Bangalore on 31st May 2016. The brand plans to launch around 25 – 30 stores across India in the next five years. What we did Brand Positioning Brand Identity Customer Journey Mapping Store Design across various formats Brand Experience (Space) Visual Language Launch Roll-Out Address-: P-2 Raghuvanshi Estate 11/12 S B Marg, Lower Parel Mumbai 400013 Please get in touch: Brian Pinto Country Head +91 9930519476 brian@i-ammumbai.com Visit Our Website-: http://www.apsense.com/subject/336060.html http://www.apsense.com/subject/336061.html http://www.apsense.com/subject/336059.html http://www.apsense.com/subject/336062.html http://www.apsense.com/subject/336064.html http://www.apsense.com/subject/336066.html http://www.apsense.com/subject/336068.html http://www.apsense.com/subject/336069.html http://www.apsense.com/subject/336070.html http://www.apsense.com/subject/336071.html http://in.i-amonline.com/blog/ http://kyoorius-design-awards-2016.blogspot.in/2016/10/i-am-international-multi-discipline.html https://iamonline.wordpress.com http://iamonlineblog.tumblr.com http://iamonlineblog.deviantart.com http://kyoorius-design-awards2016.pen.io/ https://www.edocr.com/v/zw46epz1/aarchis02/kyoorius-design-awards-2016 https://issuu.com/in.i-amonline/docs/kyoorius_design_awards_2016.docx http://www.slideshare.net/i-amonline/kyoorius-design-awards-2016 https://www.scribd.com/document/327983845/Kyoorius-Design-Awards-2016 https://kyoorius-design-awards2016.quora.com/ http://www.driveat.com/Castrol-UEFA--Branding-Agency-India-Brand-Strategy-Mark-Identity--Visual-Language-1253466.html http://www.expressbusinessdirectory.com/Companies/Castrol-UEFA--Branding-Agency-India-Brand-Strategy-Mark-Identity--Visual-Language-C331150 http://www.driveat.com/Strutt--Parker---Estate-Agency-Design-Branding-and-corporate-identity-services-india-1273446.html http://www.driveat.com/Isherwoods---Brand-Identity-Interior-Design-Marketing-Strategy-and-Marketing-consulting-services-india-1273447.html http://www.apsense.com/subject/336073.html http://www.apsense.com/subject/336077.html http://www.apsense.com/subject/333732.html http://www.apsense.com/subject/333733.html http://www.apsense.com/subject/333727.html http://www.apsense.com/subject/333723.html http://www.apsense.com/subject/333725.html http://www.apsense.com/subject/333729.html http://www.apsense.com/subject/333727.html http://www.apsense.com/subject/333734.html http://www.apsense.com/subject/333737.html http://www.apsense.com/subject/333738.html http://www.apsense.com/subject/333740.html http://www.apsense.com/subject/331852.html http://www.apsense.com/subject/331855.html http://www.apsense.com/subject/331856.html http://www.apsense.com/subject/331858.html http://www.apsense.com/subject/331853.html http://www.apsense.com/subject/331857.html http://www.apsense.com/subject/331859.html http://www.apsense.com/subject/331851.html http://www.apsense.com/subject/331860.html http://www.apsense.com/subject/331861.html http://www.apsense.com/subject/331862.html http://www.apsense.com/subject/329983.html http://www.apsense.com/subject/329986.html http://www.apsense.com/subject/329987.html http://www.apsense.com/subject/329989.html http://www.apsense.com/subject/329991.html http://www.apsense.com/subject/329992.html http://www.apsense.com/subject/329999.html http://www.apsense.com/subject/330001.html http://www.apsense.com/subject/330006.html http://www.apsense.com/subject/330014.html http://www.apsense.com/subject/327829.html http://www.apsense.com/subject/327830.html http://www.apsense.com/subject/327831.html http://www.apsense.com/subject/327833.html http://www.apsense.com/subject/327835.html http://www.apsense.com/subject/327837.html http://www.apsense.com/subject/327839.html http://www.apsense.com/subject/327841.html