The most important questions.
Honestly I must say I am a little surprised that none of the questions I am hoping to see pop up in this group have popped up yet.
I guess its time I teach you guys marketing through a lead by example kind of approach. So that said -
For you list building folk - how big is your current list?
For you folks that own membership based sites - how many members do you currently have?
(these two question may well be the most important questions you ever ask another marketer so its wise to get used to them)
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Comments (6)
Bruce Bates16
Cooperative marketing
Why would these be the two most important questions as a marketer? Because they are the only true question of any measure.
Its easy to say "its not about size its about response rate and targeting" but the truth is, thats not even half true. One of the first things I learned in the marketing world is something that actually sets me apart from most. I learned every single person on this earth is a potential customer for every single product or service on this earth - its only when they tell you
Chuck Bartok10
Veteran Entrepreneur now Sharing
Most of my clients market to "small but passionate Niches".
We are not as concerned about numbers as we are about conversion and repeat business.
Our lists are constantly segmented with degree and frequency of purchase. Segmentation is easy to do especially using a quality E-mail service..
Your customers and prospects can be segmented automatically
Wilfredo Maceres8
Home Biz Entrepreneur
I agree with Mr. Neville, it's the response rate that matters most, those who signed in or purchase your product.
It's also advantageous for having a big list because if you chance upon a good product to promote, for sure you'll have a high response rate.
Trev Pearman7
IM Coach IMMACC mbr
Neville I like your comment and I must agree with product and relevancy and big numbers do not always count for direct conversion. However I will also add how I have watched the big boys do promote others from their own lists for a partner with their own current email marketing which to me is in my learning curve... Eban Pagan comes to mind as well as many others... and its clear to see the 'back scratching effect' take place even with the most successful. I guess everything has a price tag.
Neville Dinning10
Independent Consultant
I am curious about the reasoning behind these questions possibly being the most important questions that a marketer could be asked.
The implication is that marketing is all about big numbers and that may be the case in many situations. Warren's answer also hints that many cases of big numbers may not be as effective as targeted strategies like membership sites.
As well just knowing the numbers, if they can be relied upon as being accurate, I believe that knowledge of response rates, actual tu
Warren Contreras14
Old Retired Guy
I think this is what you are fishing for: I have had several lists as large as 10,000 and downlines in free programs up to 60,000 with a few higher quality lists now in the 200-500 range, but they can't begin to be as effective as a membership site (with mailing ability) I started a few months ago that has 150 members and growing.