SEO (Search Engine Optimization)

SEO, or Search Engine Optimization, is a crucial digital marketing strategy aimed at improving the visibility and ranking of a website or online content in search engine results pages (SERPs). The ultimate goal of SEO is to drive organic (non-paid) traffic to a website, increasing its online presence and attracting relevant users who are actively searching for information, products, or services related to the website's content. Search engines like Google, Bing, and Yahoo use complex algorithms to determine the relevance and quality of web pages in relation to user search queries. SEO involves various techniques and practices to optimize a website's content, structure, and technical aspects to align with these algorithms and improve its chances of ranking higher in search results.