If you want your ideas to spread, create something spreadable - no coercion required.

But... it's fun to twist arms, says the Rock LOL

Absolutely. Great way to phrase what networking is all about. When we want to spread the news, we need to comment, participate, and tell others. This will incite an interest and prick the minds of those who just want to know what all the fuss is about. You won't have to twist anyone's arm to just take a look! Cheers!