What should a digital marketing report contain?

Objectives, results obtained, historical comparison with previous periods ... what other aspects should a digital marketing report include to be complete? The last phase of a marketing campaign or action is the analysis of the results obtained. It is one of the most important aspects, since it gives us an idea of the scope of the actions carried out and, above all, tells us if we have achieved the objectives we had set ourselves from the start. All this information must be shared with the customer and, to do so, it is customary to create a performance report , which must meet a series of requirements and follow a structure to be useful.