Don't Be Afraid: Be an Artichoke Adventurer - culinary

“We want to help people overcome their artichoke fears by encouraging them to be bold and adventurous,” said Diana McClean , director of marketing. “We want to encourage people, specifically Millennials , who have never tried or prepared a fresh artichoke, to do so. At the same time, we want to celebrate our loyal fans by allowing them to show off their artichoke culinary know-how.” From March 20 to April 16, home cooks can upload a picture or video of themselves preparing or eating a fresh artichoke for a chance to win a trip for two to Monterey, Calif.