Copywriting -- Benefits vs. Features

The masters know the difference between Benefits and Features. A feature is like the color, the benefit is how it makes you feel. After you know your product, spend some time free writing about how the features will benefit the consumer. The more emotionally engaged they are, the better your results. Remember we hate to be sold to, but love to buy! ? When a consumer feels what the product will do for them, they are more likely to take that action and get out the money and buy. Ask yourself how will it make their life better, easier, more pleasurable. Logic will get you from A to B. Imagination will take you everywhere. ?Albert Einstein Peace and Prosperity Linda Fausset