7. Offer real value

7. Offer real value This may seem obvious, but it’s still worth saying. Great content is the best way to keep viewers engaged—and the most effective way to rank well in search. That’s because YouTube’s ranking system prioritizes the viewer’s experience. Before you publish any video, ask yourself: What problem does this video solve? Is it entertaining? Will it improve viewers lives in any way? Our “How to Use Hootsuite in 13 Minutes” video is one of our most popular to date. By breaking things down step-by-step, we helped viewers master a new tool. Provide real value, and you’ll be rewarded with real engagement.