While you may think the hardest part of getting your online business up and running is the planning

While you may think the hardest part of getting your online business up and running is the planning and development of your Web site, your battle at that point is really only half won. You still have to get people to visit your site, and as if ¬that weren't enough -- you also have to get them to buy something once they get there (assuming your site's purpose is to sell something).