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Email marketing is an important part of your strategy to drive traffic back to your own site. Email marketing after all, that whole “if you build it, they will come” thing doesn't apply to websites In addition to creating content for your site, you then have to keep in touch with people who have agreed to receive updates from you via email. I use sandshark as my email service provider for a number of reasons, including their high deliverability rate (zero tolerance for spammers), autoresponder followups, email form and newsletter templates, and their blog posts to email feature