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Why Create material? Well in the words of marketing expert Gray Vaynerchuck % u201CIf you % u2019re not producing material you essentially wear % u2019t exist. % u201D. I had the opportunity to satisfy Gray V. at the No Excuses Summit a couple years back as well as I have to say I entire heartedly agree. All over you search in the online online company area, leaders are generating videos, blogs, and also podcasts, in addition to posting consistently on social networks sites, doing conference calls, webinars and essentially placing material out in every method feasible.