you do keyword research... and you can start by using the free to use google keyword research tool. There are terms you may hear like "drill down" which simply means looking at the other suggested keywords and start looking for words that are outside of the main obvious ones that you think of in your own mind.. Its complex yet at the same time almost simplistic... and I do not give away secrets for free sorry to say... If you want to pay you can avoid the hard yards I once experienced alone.
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Trev Pearman7
IM Coach IMMACC mbr
you do keyword research... and you can start by using the free to use google keyword research tool. There are terms you may hear like "drill down" which simply means looking at the other suggested keywords and start looking for words that are outside of the main obvious ones that you think of in your own mind.. Its complex yet at the same time almost simplistic... and I do not give away secrets for free sorry to say... If you want to pay you can avoid the hard yards I once experienced alone.