Digital marketing
Digital marketing is a broad term that encompasses all marketing efforts that use an electronic device or the internet.Here are some key components of digital marketing:
Search Engine Optimization (SEO): SEO is the practice of optimizing your website and content to improve its visibility in search engine results pages (SERPs). The goal is to rank higher in search engine listings, thus driving organic (non-paid) traffic to your website.
Content Marketing: Content marketing involves creating and distributing valuable, relevant, and consistent content to attract and engage a specific target audience. Content can take various forms, including blog posts, videos, infographics, and more.
Social Media Marketing: This involves using social media platforms like Facebook, Instagram, Twitter, LinkedIn, and others to promote products or services, engage with customers, and build brand awareness.
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