video header bidding - wondering how to do it right

video header bidding - want to know how to do it right? Header bidding is a new technique for content publishers to optimize their ad inventory sold through programmatic exchanges. Header bidding has now come to video advertising as well. Customers who have used Cedato’s Video Header Bidding have witnessed a tremendous lift for in-stream, in-place and Outstream video ads, resulting in yield and fill rate improvements of well over 50%. Beyond great improvement to video monetization, we’re seeing significant reduction in fraud in mobile and other devices, as well as minimized latency.