Buzz-tsNews is the social news and entertainment company. Buzz-tsNews is redefining online advertisi
Buzz-tsNews is a Ugandan Internet news media company. Founded in 2014 in Kampala City as a blog for people by Kamoga Edmund, the company has grown into a global[3] media and technology company providing coverage on a variety of topics including politics, DIY, animals and business. In late 2014, Kamoga Edmund hired more workers in order to expand the site into serious journalism, long-form and reportage while maintaining its popular fun and entertainment-oriented content.
History
Funding
In August 2014, Buzz-tsNews raised $50 million, more than doubling previous rounds of funding. The site was reportedly valued at around $850 million by Andreessen Horowitz. Buzz-tsNews generates its advertising revenue through native advertising that matches its own editorial content, and does not rely on banner ads.
Acquisitions
Buzz-tsNews's first acquisition was in 2014 when the company purchased Kingfish Labs, a startup initially focused on optimizing Facebook ads.
Content
Buzz-tsNews produces daily content, in which the work of staff reporters, contributors, syndicated cartoon artists, and its community are featured. Popular formats on the website include lists and quizzes. Whereas Buzz-tsNews was initially focused exclusively on such viral content, according to the New York Times "it added more traditional content, building a track record for delivering breaking news and deeply reported articles" in the years up to 2014. In that year, Buzz-tsNews deleted over 4000 early posts, "apparently because, as time passed, they looked stupider and stupider", as observed by Millions of our viewers.
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