Maximize Your Email Marketing Effectiveness.

Looking for more tips to make your email marketing as effective as it can be with a simple step? Check out this article for some quick tips designed to help you boost your open rate and your responses: Guide To Effective Email Marketing Strategies INTRODUCTION CREATING YOUR LETTERS TIPS FOR SUCCESSFUL EMAIL MARKETING LETTERS SPECIAL OFFERS AND BROADCASTS GENERATING LEADS TRACKING YOUR RESULTS TESTING… TESTING … TESTING … SUMMARY Introduction Email Marketing is quite possibly the most powerful, flexible, and cost-effective marketing tool available to businesses today. More and more businesses are beginning to realize that effective Email Marketing can: Increase Sales Increase Brand Awareness Build Sales Increase Customer Loyalty Generate More Leads Create More Repeat Business Shorten The Sales Cycle Reduce Marketing Costs Save Time The problem is that very few businesses are using Email Marketing as well as they could. Successful Email Marketing is more than blasting out an ad to a list and asking them to buy. This document is designed to help you gain a better understanding of Email Marketing and how you can put it to good use with the TrafficWave.net AutoResponder system. There is no one “right” way to do Email Marketing. There are many effective options available. The goal of this article is to help you understand some of your options and then decide on the method or methods that will work best for your business. The right strategy for your business will depend on your objectives, your market (who you sell to), the nature of your business, and your available resources (time, money, and personnel). Essentially, there are three primary components to a successful Email Marketing campaign: 1) Creating Your Email Letters (Your Campaign) 2) Generating Leads (Getting Subscribers In To Your AutoResponder). 3) Tracking Your Results If you have any questions while working through this document, feel free to contact our tech support team via your back office at http://www.trafficwave.net/login.html. There, you will find options to contact our tech support team directly and even talk with other Email Marketers about how they use the TrafficWave.net AutoResponder system. Creating Your Letters Your training wiki contains detailed step-by-step instructions for setting up an AutoResponder campaign and creating your letters. This article is designed to help you create compelling letters that motivate your prospects in to action. Here are some key tips: Be Personal. Use merge fields to insert your prospect’s name in to their messages. Use their name in the subject line. We are all more likely to open an email that is addressed to us personally. Don’t Be Selfish. Write for your reader; not for yourself. Your prospects requested your information because they were at least initially interested. The goal of your letters is to motivate them to action. You do this by answering the basic question that is on every prospect’s mind: What’s In It For Me? Answer that question and you are already on the right track. Keep It Simple. Use simple and clear words. Any time you can use a 1 or 2 syllable word instead of a 4 or 5 syllable word… do it! (The only exception being if you are targeting a highly educated market such as doctors, scientists, engineers, etc…). Be Repetitive. Take a good critical look at successful ad campaigns. Look at the direct mail pieces you get in your mailbox. Look at magazine ads. Pay close attention to Television ads. Notice how repetitive they are. Your letters should always serve to constantly remind your prospects what it is that you can do for them. Don’t just repeat the same phrases or the same letters over and over again. Use each letter as a way to reinforce your message with your prospects. Remind them of what you told them in the previous message. Be Clear. Tell your prospects exactly what your offer is about. List specific benefits they can expect from your product or service. Can your product help them increase sales? Tell them. Can your product help them lose weight? Tell them. Can your product help them save time? Tell them. Include a Call To Action. You absolutely must tell your prospects what to do to order or get more details on your offer. Don’t just assume that they will know what to do. We have seen ad responses double and triple by simply adding a clear Call To Action to their message. A Call To Action is as simple as: “Visit me at www.mysite.com to learn more”. “Call 1-800-555-5555 to speak with a representative now.”. “Email Me at email@email.com to get started.”. The point is… TELL your prospects how to take the action you want them to take. Tips For Successful Email Marketing Letters: You are using Email Marketing tools because you want to increase your sales while reducing your costs. You are using a powerful tool that allows for instant communication with customers and prospects. The thing to keep in mind is that there are other businesses with the same goals. Your challenge is to cu