Reciprocal Linking Is Not the Only Way to Go

The value of incoming links to a website can be almost incalculable. They assist in generating traffic, Google Page Rank and can even help with search ranking and revenue generation. The problem most publishers run into is figuring out how to get these links placed. There are a variety of ways to generate incoming links to a website. Some work better than others, but they can all be effective to an extent. Reciprocal linking is one method that many publishers employ. This simply involves putting another site's link up on your page and giving them yours to do the same with. This can be done manually through e-mail conversations or there are even services that can help. Facilitation services come in a variety of different flavors. Some provide fully automated plans that can have your links placed on others' sites and theirs on yours with little to no work on your part at all. Other companies just connect publishers that are interested in link exchanges. Still others arrange for swaps and then continue to track them after they have been placed to ensure they remain. Each service can be beneficial. Which one works the best depends on publisher's own needs. Although link swapping services can help increase incoming links, they don't always produce results. Unfortunately, many of these services fail to check to make sure swapped links are actually accessible to the viewing public. There are many examples of links that have been swapped that show up on pages not connected to sites' home pages. This issue can be sidestepped by personally checking links. Should a site not provide a link that's easy to find, contact the webmaster for action. If nothing happens, remove their reciprocal link. While reciprocal linking can help with incoming traffic and rankings, it's not the only way to go. There are other well proven methods that can help generate incoming links. One of the best is to simply develop good, solid content that can prompt others to want to link to it. Creating high quality content is the ultimate key to gaining incoming links. It doesn't matter whether the content is a funny cartoon series, news articles, rants or even reviews, if it's of decent quality and visitors don't feel like they've wasted their time reading or viewing it, natural links are likely to come all on their own. Do make sure content is SEO optimized in key spots, such as the title and headlines. Don't go overboard with keyword stuffing though. Publishers have many other ways to go beyond straight content to boost links. Things like hiring others to write about one's site, posting on forums with URL signatures attached, running contests and more can all help. The trick is to be creative and think outside of the box. To review, few things that can help with incoming traffic and rankings are: - Reciprocal linking - Creating high quality content - Hiring others to review your site or product - Posting quality articles on social networking sites and forums with ‘smart’ URL signatures attached - Developing business blogs When it comes to generating incoming links, there's more than one way to skin a cat. Exchange programs can help, but they shouldn't be the only tool used. Article Source: www.associatedigest.com