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Social media marketing needs a fitting marketing strategy to get the best return on investment. A marketing plan should have the right factors to analyse and track your ROI so that you can easily work out what works best for your business. Selecting the right social media platform be it Twitter or Facebook for your target audience is crucial and 3rd party companies that offer social media marketing services tools can make the job easier. To learn how do this please watch this video on how to get the most from your social media marketing plan.