http://www.guerrillamarketer.com/how-to-write-guerrilla-vision-and-mission-statements/

Many Guerrilla marketers get confused when they start to create those vision and mission statements for their Guerrilla marketing plans. Now you are going to differentiate between a vision and mission statements clearly in order to know how to write vision and mission statements. To start putting your vision statement and mission statement, you should know the basic concept for SWOT ANALYSIS. In Guerrilla SWOT analysis: S&W are representing the Strengths and Weakness, which build the Mission Statement But O&T in SWOT are representing the Opportunities and Threats, which build the Vision Statement... Read more at: http://www.guerrillamarketer.com/how-to-write-guerrilla-vision-and-mission-statements/