Healthcare Marketing Is Neither Expensive Nor Immoral

Many consider marketing a negative word when used in the medical field. When it comes to marketing, the most immediate thing is to imagine a door-to-door salesman who wants to sell us the latest encyclopedia with a reinforced cover. But why? How can healthcare marketing help you offer a better service? Marketing is a very misunderstood concept for most people who are not in the business; sometimes, mainly due to bad advertising practices, it is a term with negative connotations.