I wrote this in March of 2006!!
New Marketing Trends for 2007
These predictions have been in the wind for a couple of years now and the reality is starting to hit. The new online movement is to lead with inspiration, not money. These communities that inspire prosperity are going to be all the rage in the near future.
People are getting fed up with being demoralized by corporate America. Things like the drug companies, Enron, World Com, and the fleecing of Americans by the government is disturbing many people.
The new word in marketing is an old concept, Network!! Trust and integrity will produce a network that will work for the good of all. This is too powerful to ignore and will produce profits greater than ever before. The commodity is everyone’s individual network that is the bottom line.
Personal networks have become “bankâ€, this is the new economy. Gather your intangibles and hold on to them. Things like your reputation, your word, helping people with out asking for reimbursement, and performing like the good old days on just a “hand shakeâ€. These things will be worth more than money. But will in turn cause money to roll your way like never before with less effort. Integrity will sell whatever your product is.
I call it the underground honesty movement.
Brad West
onomoney
Comments (1)
Valerie Hasara15
Marketing, Web Designer, Owner
Brad
This is insightful thinking.
But…
I have to defend corporate America. There is nothing demoralizing about give people the dignity of working and providing for there families.
On the other hand…
I read a book, ‘The Speed of Trust’ and I do agree with the hand shake should mean something to people. We can accomplish so much more / faster when we work together towards common goals.
Thanks for sharing your writing Brad, it got me thinking.
V